| RM33 : Salesmanship |
Professor: Theresa Mastrianni
College: Kingsborough Community College |
Semester: Spring 2006
Time: M W Th 10:20-11:20
Section: D01CW
Credits: 3
Hours: 3 |
Discipline: Business
Level: Undergraduate
Format: Hybrid |
Course Description:
Principles of selling based on the marketing concept are taught in this course. Consumer needs and desires together with company objectives; contributions of the behavioral sciences to the study of consumer buying patterns; organization and control of the wholesale, industrial and retail sales force are considered. |
Special Requirements:
basic computer skills |
Online Component:
1 day per week in computer lab |
Pre-requisites:
none |
