| RM33 : Salesmanship |
Professor: Theresa Mastrianni
College: Kingsborough Community College |
Semester: Fall 2006
Time: M,Tu,W 1:50-2:20
Section: D01F
Credits: 3
Hours: 3 |
Discipline: Business
Level: Undergraduate
Format: Hybrid |
Course Description:
Principles of selling based on modern marketing concepts. Consumer needs and desires combined with company objectives, contributions of the behavioral sciences to the study of consumer behavior and buying patterns, organization and control of wholesale, industrial, and retail sales. |
Special Requirements:
Basic computer knowledge. |
Online Component:
1 day per week in computer lab so students without home computers can log on at the college. |
Pre-requisites:
none |
