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| MKT 1140 : Business Organization and Operation |
Professor: Timothy W. Reinig
College: New York City College of Technology |
Semester: Fall 2007
Time: Tuesday and Thursday 4:00 - 5:40 PM
Section: 7511
Credits: 4
Hours: 4 |
Discipline: Business
Level: Undergraduate
Format: Hybrid |
Course Description:
This survey course will provide students with an introduction to business functions and the operation of the free enterprise system. The course will explore concepts such as business ownership and organization, banking and finance, management techniques, human resources and the social responsiveness of marketing-orientated businesses. The course will also explore the rapidly changing and developing online environments of e-Business and e-Commerce. Upon successfully completing this course, students will have a conceptual view of the American Business System, its nature and scope, and the economic, social and technological environment in which the business firm must operate. Students will be familiar with the various facets of government regulations and its assistance to business, and be able to explore the relationships that exist between government, business, labor, and the public. Students will appreciate the social responsibilities of a business to its owners, workers, and to the public in a multicultural society. Students will be familiar with the different legal forms of business ownership as well as the techniques for managing a business enterprise for effective and efficient operation. Finally, students will have an understanding of the methods firms use to finance their business operations. |
Special Requirements:
In order to fully participate in this course, you will need each of the following:
1.You should have access to and be able to use the Netscape and/or Internet Explorer browsers (version 4. or above).
2.You will need an e-mail account and should be comfortable using it.
3.You need access to a computer with at least 32 MB RAM and an Internet connection via a minimum of a 28.8 modem or, ideally, the college T1 line. |
Online Component:
This course is an online hybrid course, meaning it meets face-to-face and online over the World Wide Web via the Internet. On average, we will meet face-to-face once a week at City Tech in our 300 Jay Street, Brooklyn location. We will also meet once a week in a virtual classroom located through an online educational software program called Blackboard, which you access on your personal computer. You should plan on visiting the virtual classroom at least three separate days out of the five-day week. |
Pre-requisites:
none specified |
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© City University of New York, 2007
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