| MKT 1000 : Essentials of Marketing |
Professor: Timothy W. Reinig
College: New York City College of Technology |
Semester: Fall 2007
Time: Monday and Wednesday 1:00 - 2:15 PM
Section: 7502
Credits: 3
Hours: 3 |
Discipline: Business
Level: Undergraduate
Format: Hybrid |
Course Description:
This course is an introductory survey of today's fast-paced, rapidly changing and interactive global marketing environment. The course will introduce contemporary marketing philosophies as they are used for the advertising, selling and distribution of goods through brick and mortar stores, the Internet, World Wide Web and other electronic media. Upon successfully completing this course, students will have a theoretical and practical understanding of the strategies and techniques of contemporary marketing. Above all, students will learn how marketers are meeting the challenge to generate sales, cut costs, increase profitability and build brand recognition and consumer loyalty in both the business-to-consumer and business-to-business markets. |
Special Requirements:
In order to fully participate in this course, you will need each of the following:
1.You should have access to and be able to use the Netscape and/or Internet Explorer browsers (version 4. or above).
2.You will need an e-mail account and should be comfortable using it.
3.You need access to a computer with at least 32 MB RAM and an Internet connection via a minimum of a 28.8 modem or, ideally, the college T1 line. |
Online Component:
This course is an online hybrid course, meaning it meets face-to-face and online over the World Wide Web via the Internet. On average, we will meet face-to-face once a week at City Tech in our 300 Jay Street, Brooklyn location. We will also meet once a week in a virtual classroom located through an online educational software program called Blackboard, which you access on your personal computer. You should plan on visiting the virtual classroom at least three separate days out of the five-day week. |
Pre-requisites:
nonen specified |
