| RM33 : Salesmanship |
Professor: Theresa Mastrianni
College: Kingsborough Community College |
Semester: Fall 2005
Time: M Tu Th 11:30-12:30f
Section: DO1C
Credits: 3
Hours: 3 |
Discipline: Business
Level: Undergraduate
Format: Hybrid |
Course Description:
Principles of selling based on the marketing concept are taught in this course. Consumer needs and desires together with company objectives; contributions of the behavioral sciences to the study of consumer buying patterns; organization and control of the wholesale, industrial and retail sales force are considered. |
Special Requirements:
basic computer skills |
Online Component:
Approximately one third of the class is online |
Pre-requisites:
none |
